The Mission Statement:

The mission of New Element Tribe is the evolution of Progressive, Tribal and Deep House Music for those who hunger for a fresh and unique experience by fusing the prevaling international sounds with the expressive styles of emerging talent. ©

Purpose & Need for New Element Tribe:

New Element Tribe is a gateway for undiscovered and already-established extraordinary talent of high artistic merit and their music to be promoted, managed, branded, and booked. For the undiscovered, it offers a chance at the ‘big break’ into the entertainment industry.  Mr. Lovingood spent approximately 4 years researching, listening to getting to personally know literally 100′s of successful DJ performers.  Through this process, many of the big name DJs began to notice that Mr. Lovingood has an ability to spot the undiscovered but nonetheless significantly talented music artists who would eventually ‘make the big time’ and become very successful. This began in his graduate school days at the University of Georgia where he met the music group R.E.M. who were also students there. When he first heard them play at a private party in their home (a gutted shell of a former Episcopal church), he said REM will make it almost as big as the Rolling Stones. That ability continues.
New Element Tribe and New Element Records are dedicated to the evolution of Progressive and Tribal House Music as a pure, but ever-changing, art form. Keeping with the original artistic expression of House Music, we strive to discover, promote and book internationally known greats in the industry who practice these genre and those burgeoning new talents (nationally in the U.S. and beyond) to foster creation of New Elements of Tribal and Progressive House Music. In cosmological theory, an infinite variety of new elements may be created from existing ones.  Timeless and in harmony with our musical universe, this is the mission quest of New Element Tribe and New Element Records. “Are you ready to enter the Temple?”